💡How might we…
…provide a way for small businesses to reliably smoothen their cashflow so that they can focus on their business
Company
MYOB
Project
Invoice Financing – Financial Services
My Role
Service Designer
Team
Nicholas Austin, Senior Product Manager
Assaf Warshitzky, Development Manager
Aaron Le Compte, Data Scientist
⚡️Problem
Cashflow management is one of the largest pain points of small businesses, and small business owners who invoice their customers can often suffer from irregular ‘lumpy’ cashflow, and can also spend a large amount of their time chasing debtors. This impacts the amount of investment they can make back into their business, as they also have to worry about paying staff and suppliers for work that has been done but not yet paid.
💡Solution
Provide an easily accessible service that allows MYOB users to secure financing based on their outstanding invoices. This invoice financing service leverages data MYOB has about its customers to do compliance and regulatory checks, and pre-qualifies specific segments with a credit-risk model based on their invoicing and bank transaction behaviour. This allows us to offer the service to customers who meet specific financial services regulatory criteria (KYC, AML, CTF verification) without having to go through a lengthy application process, and provide a dynamically calculated line-of-credit that the business owner can draw-down from depending on their number and value of invoices outstanding.
✅ Tasks and activities
As the Service Designer on this project, my responsibilities and activities included:
1:1 user research interviews to uncover behaviour and painpoints around cashflow and current credit offerings
Ideation for possible solutions
Concept testing various different ideas, including pricing models and repayment structures
End-to-end service blueprinting of a future-state service
Internal stakeholder management supporting a new ‘strategy-in-a-box’ model that this project was shaped around
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